This week we spoke with Allyson Park of Mars Wrigley and heard about how they planned to unite their people around purpose – all 30,000 of them.

Allyson told us that their work on purpose started with action, not communications. Which resonates with us at Fp, in Graham’s words “its only authentic, if its authentic”. Purpose is a driver of strategy and fuels innovation, if it rests just with the comms or marketing team it can potentially be a “purpose style campaign”. But our desire is not to knock those organisations that have started their purpose journeys by naming it in their communications but to encourage them to bring it to life inside as well as out – to embrace the accountability they have set for themselves in naming it publicly and become not just ‘purpose-styled’ but ‘purpose-led’. Watch our conversation with Allyson, complimented with contributions from Founder of the Orchid project Julia Lalla-Maharajh, Group HR Director of Devro Anton Zawada and Founder and CEO of Hattiers Rum Philip Everett-Lyons. Graham Abbey, FP CEO also shares some of his reflections of his time at Tate & Lyle plc as Chief Purpose Officer.